Tuesday, July 24, 2007

See 110 Almador on TV!!

As your favorite Las Palmas Realtor®, I will proudly market your home where the competition isn't-on TV! Be sure to catch your neighbor's very own commercial running from July 30th-August 6th on TBS and USA networks from 6am -4pm!!

I love what I do and I can sell your home too!!! Call me today for a free evaluation of your home and take advantage of my very progressive and customized marketing system to bring your home maximum exposure for maximum results.

View TV commercial now!

Sunday, July 1, 2007

2007 Fourth of July Event in Irvine

Good Vibrations-A Fourth of July Celebration

Grammy-nominated surf band Papa Doo Run Run joins the Pacific Symphony with Beach Boys favorite tunes followed by an awesome patiotic fireworks finale!

Date: Wednesday, July 4, 2007 Beginning at 8:00 p.m.

LOCATION: The Verizon Wireless Amphitheater 8808 Irvine Center Drive Irvine, CA 92618

Tickets start at $21.00.

Reserve your seat on line. and enjoy the festivities!

List With Me and Be On TV!!

How exciting to have your very own commercial showcasing your home to thousands of viewers on the most watched TV networks in Irvine!!!

According to the A.C. Nielsen Company the average American watches 3 hours and 46 minutes of TV every day (that's over 52 days of nonstop TV watching each year). By age 65 the average American will have spent nearly 9 years glued to the tube; astonishing numbers!! -And television has proven to be our number one resource for news and media marketing products and awareness.

List with me and we will triple your property exposure (maximizing your financial return possibilities) by featuring your home on prime time television as part of my extremely successful marketing system, carefully individualized to make your property prevail and glow amongst the mass competition in the Orange County market today.

As your community Realtor, I'm committed to taking my services to the next level. Call me direct now for a no obligation market evaluation of your home.

You deserve the best in professional real estate representation and you will find that progressive edge with me.

7 Costly Mistakes Sellers Make

There are many inappropriate steps sellers can take when it comes time to put their house on the market. These are the 7 most common mistakes and how to avoid them.

1: Putting the home on the market before it's properly staged. Usually this happens because the seller gets impatient or is a procrastinator and has pushed him or herself up against a moving deadline failing to get any of the pre-sale work done. So then, it comes on the market with the horrible carpet (that gets replaced during the marketing of the home); or the painting is taking place after it is listing and being shown. Remember you only get one chance to make a first impression, so get the work done before marketing the property.

2: Over remodeling the home for the neighborhood. This happens with additions, bump outs, and upgrades that make the home stand out amongst the other homes in the community- so much so that it's an oddity as opposed to a sleek addition to the community. The buyer will most likely only pay so much extra for upgrades, the rest will come out of the seller's pocket.

3: Pricing the home based on what the seller wants to see him or herself net. This pricing strategy always ends in nonsuccess. Remember, though the seller can control the "asking" price, they cannot control the "sales" price. It's the black and white, matter of fact reality of the market place that determines this.

4: Hiring an agent based on personal reasons. It might seem nice to hand over your largest asset to your nephew who is a state licensee, but be sure you understand the consequences and risks involved if your deal starts going south.

5: Getting emotionally tied into the sale of the home. This is one of the biggest challenges sellers face when putting their house on the market. Once you decide to sell your home, it's no longer a house, but a commodity. It should be prepared as a commodity, marketed as a commodity, and priced as a commodity. It makes no difference what you "want," only what the market can bear on pricing. Buyers and agents are going to come in to kick the tires and so you cannot get over emotional about how they may or may not appreciate the nuances of your home of six years.

6: Trying to cover up problems or avoid disclosing them. Most states have a property disclosure form; hire an agent like myself who will help you use it wisely-but remember that just because you disclaim does not mean you cannot be later sued for the leaky basement, or dilapidated heating/air system the buyers discover 30 days after taking possession. Remember, it's surprises that drive buyers to sue, and less so problems that were already adequately disclosed.

7: Putting the cart before the horse, so to speak. This would involve the mortgage financing and reading the fine print to ensure no pre-payment penalties, not listening to the particulars of your local market and so on. If your area market is dictating lower home prices, then lower it early and not later, It WILL cost you if you don't. If the local market dictates selling your home first and then buying, do it in that order or vice versa.

Avoiding these mistakes is not that difficult when you have experienced and professional representation. As your Las Palmas REALTOR®, I am here to help you step over the pitfalls.